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PRIVACY STATEMENT This Privacy Statement covers the website www.ReserveDiving.com, which is owned and operated by ReserveDiving.com, L.P. ("we" or "us"). Your data will be maintained by ReserveDiving.com, L.P. in accordance with this Privacy Statement. Your privacy is important to us. We want to make your experience on the Internet enjoyable and to foster your trust in eCommerce as a whole. Because we want to demonstrate our commitment to our users' privacy, we have agreed to disclose our information practices. This Privacy Statement is an integral part of our website and the services offered to you and cannot, in any way, be separated from the User Agreement or from the membership, usage or transaction process. If you do not agree to our Privacy Statement in whole, you must not use our website. Information Collected Online About You Information that you provide us. Member Registration When you become a ReserveDiving.com member you provide your name, address, telephone number, fax number, email address, a unique login name, password, and password validation. This information is collected on the registration form for several reasons including: (1) personal identification; (2) to complete diving reservations; (3) to allow us to contact you for customer service, if necessary; (4) to customize the content of our website to meet your specific needs; and (5) to make product improvements to ReserveDiving.com. In addition, your email address is collected to send you an email message confirming your new member registration and each reservation you transact online. If you provide a fax number, you may receive faxes confirming your new member registration and each reservation that you transact online as well. As a member you will occasionally receive updates from us about special offers, new ReserveDiving.com services, and other noteworthy news items. However, you may always decline to receive these email and fax messages. Please see our Opt Out policy described below. Member Profile Members can choose to provide us with travel preferences, credit card billing information, and other personal information. This information is primarily used to assist members in making reservations quickly without having to type in the same information repeatedly. Reservation Orders When you book a reservation through our website, we ask you to provide personally identifiable information by filling out and submitting an online customer profile form if you are not a ReserveDiving.com member already. This information includes your name, home or work telephone number, fax number, email address, and your credit card number, expiration date and billing address. We use this information to process and book your reservation and to notify you of your reservation status by email or fax. When you return to the site and if you use your name and provide other key, personally identifiable information, we use this information to provide you with access to your reservation information. We also ask you for personally identifiable information about other people for whom you are booking reservations. We use this information only to reserve the room with the hotel or other lodging, and, if you request it, to send each person an email notification of the reservation. Information Use Cookies Cookies are small pieces of information stored on your computer tied to information about you. We use both session ID cookies and persistent cookies. For the session ID cookie, once you close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on your hard drive for an extended period of time. Persistent cookies can be removed by following the Web browser help file directions. We use cookies in several ways. We use cookies to allow you to login without having to type your login name each time. Instead, only your password is needed to access the system. We also use cookies to track usage of the Guest path and to serve advertisements through our advertising networks. Most Web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. If you reject the cookie, you may still use our website. The only drawback to this is that you will be limited in some areas of our website. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our website. See Member Profile. A cookie file may also be placed on your hard drive by our third-party advertising companies. These companies may use aggregated statistics about your visits to this and other websites in order to provide advertisements about travel-related goods and services that you may be interested in. The information they collect does not include your personally identifiable information. The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. This is primarily accomplished through the use of a Web beacon (a single-pixel GIF), which is placed on our site to collect anonymous information. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personally identifiable information is collected during this process. The information is anonymous and does not link online actions to an identifiable person. If you would like more information and want to explore the option of not having this information collected by third-party advertisers, click here. click here. In addition, some of our other business partners also use cookies on our website (for example, advertisers). However, we have no access to or control over these cookies, once we have given permission for them to set cookies for advertising. This Privacy Statement covers the use of cookies by this website only and does not cover the use of cookies by any advertisers or business partners. Log Files Like most standard website servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, diagnose problems with our servers and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a tracking utility called ATG Dynamo that uses log files to analyze user movement. Please be aware that we have links on our website that may lead to other sites. These sites may collect personally identifiable information about you. This Privacy Statement does not cover the information practices or policies of such websites. Communications from the Site Special Offers and Updates We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out sections. Newsletter If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address. Out of respect for our users privacy we provide a way to opt-out of these communications. Please see the Choice and Opt-out sections. Service Announcements On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature. Customer Service We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email, fax or phone, in accordance with the users' wishes. Sharing Legal Disclaimer Though we make every effort to preserve user privacy, we may be required by law to disclose information you have provided in obtaining our travel products or services. We may also disclose information against someone who poses a threat to our interests (such as customer fraud) or whose activities could bring harm to others. In addition, it may be necessary for us to provide customer information to third parties, such as credit card companies, for the purpose of resolving disputes that arise in the normal course of business. Aggregate Information (non-personally identifiable) We share aggregated demographic information with our partners and advertisers. This is not linked to any personally identifiable information. Third Party Intermediaries We use an outside a credit card processing company and bank check processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes. This site makes use of a technology designed to enhance your browsing experience. The technology, provided as a hosted service application by Fireclick ®, makes use of a small and transparent Java applet to provide you with a faster browsing experience. In addition, aggregate reporting information is collected and made available to the site owner only. No personal or personally identifiable information is gathered or used for this process. If for any reason you do not wish to have this technology enabled while browsing this site, please click here. A cookie will be set on your browser that instructs the service not to start. If you have disabled the service and wish to reactivate it, please click here. Additional information on Fireclick's technology may be found at www.fireclick.com. Suppliers We provide information about travel either reserved or purchased on ReserveDiving.com to the suppliers whose will fulfill your travel reservation. We may offer travel products from hotel, airline, car rental and other suppliers that are reputable companies, we have not placed limitations on these suppliers from using or disclosing your information without your permission. Therefore, we encourage you to review the information privacy practices of any travel suppliers whose products you purchase on ReserveDiving.com. In addition, these travel suppliers may also contact you as necessary to obtain additional information about your confirmed reservation. We will occasionally share aggregated information with our service providers. This information does not contain any personally identifiable information and is used to develop featured programs and content that will be of interest to our members and website visitors. We may contract a reputable third party to facilitate the distribution of survey, promotion, or sweepstakes programs. Upon completion of these projects, all information is returned to us. Affiliated Websites If you were referred to ReserveDiving.com from another website, we may personally identifiable information about you to the referring website. Although we believe that the website companies from which you were referred to us are reputable companies, we have not placed limitations on the referring websites companies from using or disclosing your information without your permission. Therefore, we encourage you to review the information privacy practices of any website that referred you to ReserveDiving.com. Choice/Opt-out Our users are given the opportunity to opt-out of having their information used for purposes not directly related to our website at the point where we ask for information. For example, our order form has an opt-out mechanism so users who buy a product from us, but don't want any marketing material, can keep their email address and fax number off of our lists. Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or by visiting our contact page. Users of our website are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party. Links This website contains links to other sites. Please be aware that we, ReserveDiving.com, L.P., are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Statement applies solely to information collected by this website. Surveys & Contests From time-to-time our website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this website. Though we may use an intermediary to conduct these surveys or contests, they may not use users' personally identifiable information for any secondary purposes. Security We take precaution to protect our users' information. When users submit sensitive information via the website, their information is protected both online and off-line. When our reservation order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with the best encryption software in the industry - Secure Socket Layer (SSL). While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just surfing. While we use SSL encryption to protect sensitive information online, we also protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Finally, the servers that store personally identifiable information are in a secure environment, in a locked facility. If users have any questions about the security at our website, users can contact us. Supplementation of Information |
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